CHRIS LUCE - SENIOR DIRECTOR, EXPERIENTIAL
Born, raised, and educated in the other motorsports capital of the world Indiana, Chris Luce joined the CSM team in 2015 as a Touring Manager and worked his way through the ranks of Sr. Manager, Director, and was promoted to Senior Director of Experiential for CSMP in 2022.
In his time at CSMP, Chris has been charged with delivering one-of-a-kind experiential activations along with managing and mentoring the growing bullpen of talented experiential managers at the company. Chris has been a part of many memorable experiences over the years and continues to raise the bar for countless CSMP clients - NASCAR, Fox Sports, Barstool Sports, Bank of America, Food Lion and Door Dash, to name a few.
Chris graduated early from high school and got right to work on his core classes at Ivytech community college before transferring to Ball State University, where he studied telecommunications. He has lived in seven cities over the course of his professional career including Nashville, Atlanta, and Tampa. Chris and his family now live on the Concord/Harrisburg line where he spends his free time golfing, hiking, and spending time with his family.
TEN QUESTIONS WITH CHRIS
What’s the best piece of advice you’ve ever been given?
Work hard and always make time for the small things. Time is something you can never get back.
What’s one thing on your bucket list you’ve yet to accomplish?
Play Augusta National (Never going to happen) Realistic answer, visit Hawaii and Pearl Harbor.
What’s the most rewarding thing about working at CSM Production?
First, it’s the people and having the opportunity to learn and share knowledge with such a talented group. Second, standing inside an activation that started out as an idea and became reality. Learning a little something from each project and applying it to the next.
The Zombie Apocalypse is coming. Which three people are you joining up with to fight the zombies?
I’ve come up with a true Dream Team, because I love Zombie and Horror films. I’d go with Darrel Dixon from The Walking Dead, Tallahassee, Woody Harrelson’s character in Zombieland, and Alice, from Resident Evil.
What’s the best book you’ve ever read?
Ben Hogan’s Five Lessons: The Modern Fundamentals of Golf
Whenever I find myself in a slump, I like to revisit this book to reset and return to the basics.
If you were an Olympic Athlete, which sport would you want to compete in?
Golf, I've lost a bit of my game over the years, but I still enjoy it and wouldn't mind winning the gold! Curling close second!
Do you have any hidden talents, or talents people would be surprised you have?
This isn't a surprise… I'm exceptional at fixing things and finding solutions in the moment. That talent has served me well in our industry.
If you could learn a new skill, personal or professional, what would it be?
I see every day as a new opportunity to learn something new. Education is a lifelong journey. That said, personally, I wouldn't mind sharpening my outdoors skills (Fishing, mountain biking, rock climbing, rafting, etc.). I bought the annual pass at the whitewater center, and it continues to change my life and my family loves it!
If you were a professional wrestler, what would your entrance music be?
I've never thought about this. I would have to say Astronaut in the Ocean by Masked Wolf. Mainly for my kids… they want to hear it over and over.
What did you want to be when you grew up?
I grew up when the first top gun came out, so naturally I wanted to be a fighter pilot. I had the drive to achieve it, but I fell short due to a childhood accident that limited my eligibility to join the service.