Dead On Tools

A staple of the Martinsville Speedway pre-race midway, it was “hammer time” for Production as they built out an activation for Dead On Tools ahead of the penultimate race of the NASCAR Season. Along with a custom-built prize wheel and tool displays, the true highlight of the activation is the annual “Strong Arm” competition that saw race fans test their strength endurance by holding onto Dead On Tools Hammers at full extension. My arms are tired just thinking about it!